Social Media Content
from my personal accounts
While I was studying branding, I posted some of my reflections periodically on LinkedIn. Below are a couple of my favorite posts.
Goal: education and authority building
Below I have included a few of my most successful social media posts to date from my art account. Note that I have not been trying to “go viral” with this account, but rather practice my skills and grow at a slow, organic pace attracting truly interested viewers.
If I wanted to focus more on building vanity metrics, I would hop on more trends, use more trending audios, run some paid ads… among many other things.
My actual goal: to educate, entertain, and inspire… with a bit of advertising as well. To this point, my focus has been more on building an audience rather than actual selling.
I will update this page as I grow and as my goals evolve.
Instagram and Tik Tok
Goal: Education, adding value to my product
My hook challenges a common mindset. The body of my caption gives my audience a look into my process and adds value to the end result.
Goal: Entertainment, introducing my new product
In this caption, I used storytelling techniques to introduce this series of paintings.
I used the principle of anticipation through this campaign in an attempt to build interest, dropping one portion of my collection before revealing the whole thing. Additionally, I started revealing this series prior to uploading them to my shop, so opening day wouldn’t be the first time my audience had seen this work. Marketing research has shown that it’s rare people purchase upon first contact with a product.
Goal: Inspiration
This post was particularly engaging for my (small) audience because it offered an intriguing visual image with an open-ended question. This draws them in and invites them to participate in my world.
Goal: Entertainment
This was just for fun and entertainment. As some social media posts are allowed to be.
It can really help with relatability to look for interesting moments in your day-to-day to share with your audience, just to help them feel like they are a part of what you are doing. Whether you are a big business or a single business owner.
And people prefer to buy from the brands they relate to.
Goal: Relatability and Entertainment
I love creating carousels because I can include more information and get creative with the layout.
Every social media account needs an about me post (or several) to help attract audiences that can relate to the brand.
Scroll through my accounts
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Scroll through my accounts 〰️
Creating and managing Dance & Aerial Addiction’s social media since September 2025