Copy for Speculative Social Media Projects
Instagram Captions Set
Brand: Psychosomatics Coach (Speculative)
Goal: To attract clients seeking to increase their mind-body connection.
Three captions in different tones: playful, using three different tones: playful, educational, and aspirational.
Caption 1- Playful:
Ever notice your jaw is locked up tight?
That’s your body sliding into your DM’s.
Don’t worry- it’s not gossip, it’s guidance!
Ready to sort through your messages? Let’s chat.
Caption 2- Educational:
Headaches, tight shoulders, clenched jaw…
They say your body keeps the score, but I say it keeps your stories.
My psychosomatics sessions are a space to explore the balance and connection between mind and body and expand your connection to your inner world.
Curious about what your body remembers?
Let’s find out together.
Caption 3- Aspirational:
Imagine going about your day… no racing thoughts, no road rage, no regret after snapping at your kids.
Journey with me. In my one-on-one psychosomatics coaching sessions, I’ll help you find your calm.
Comment the word CALM and I’ll tell you how.
Brief #1
Brief #2
Instagram Feed Ad copy
Brand: independent artist/influencer (speculative)
GOAL: To drive sales to beginning oil course- CTA button will open the landing page for the course
Write captions in two tones: creative and standard.
Creative Version:
In the image/reel: Become an Art Witch: Serafina’s Oil Painting for Absolute Beginners
Caption: Mix mediums like potions, blend enchanting colors with ease. Learn the secret rituals and rules to conjuring beauty using oil paint.
CTA Button: Sign Up
Standard Version:
In the image/reel: Oil Painting for Absolute Beginners/ 3-hour course with Serafina
Caption: Experience the satisfaction of moving oil paint across a canvas without all the guesswork.
-Demystify mediums.
-Understand color mixing basics.
-Create your very first work of beauty today!
CTA Button: Sign Up
Facebook Ad
Brand: High-end dining restaurant serving a limited-time menu inspired by the chef’s Japanese vacation (speculative)
GOAL: Entice people to click through to the menu (and eventually make a reservation)
Headline: Harmony meets elegance
Caption: Don’t miss out on the artful, savory experience of a 9-course French-Japanese tasting menu.
It’s a sumptuous balance between sweet and savory, light and rich.
Served this September only.
CTA Button- See Menu