Kimberlee Kesterson
Copy and Content Writer
Your presence on the internet is crucial. Full stop.
There are many ways to offer your products and services online—your website, social media, email, ads… Each of these touchpoints comes with its own innate purpose and nuance. When you put them all together, they tell a story about your company that can be heard all around the world.
I want to help shape that story.
My approach to writing for the internet is informed by my brand strategy background. I emphasize creating a unified, consistent presence across all touch points that reflects brand values and feels like it was all created by one, interesting, authentic human.
Explore some samples from these touch points below:
Want to work with me? Email me at kim@kimberleela.com
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Want to work with me? Email me at kim@kimberleela.com 〰️
Education
Formal College:
Bachelor of Arts in English
Brigham Young University
Highlights:
- BYU Pre-law Review Journal Author 2009
- Academic Scholarship Fall 2006-Winter 2009
- Library employee- Periodicals Section
- Rhetoric TA 2 semesters
- Writing tutor- 3 years
Self Study between 2020 and today
Copy Posse (Copywriting):
Own the Inbox Live 2024
A live email marketing bootcamp going through Alex Cattoni’s email marketing framework.
Write and Ignite Challenge
Workshop for writing a sales letter.
Posse Eye Brand Voice Challenge
A workshop providing a framework for strategically nailing down a brand’s voice and capturing it in a guidebook to be shared with copywriters, content writers, etc.
Look Legit Website Toolkit
Messaging formulas for the 5 most important pages on your website- home, about, offers, social proof, blog
AWAI (Copywriting):
Web Copy 2.0 (now called Digital Copywriter’s Handbook)
A self-paced online course covering a variety of digital copywriting projects and skills.
Anneli Hanssen (Brand Strategy):
Brand Strategy Fundamentals (available through the Futur)
A class teaching a proven framework for brand strategy facilitation
Anneli Hanssen Brand Strategy Bootcamp
A live ongoing workshop deep diving into Anneli Hanssen’s brand strategy facilitation process. We received more nuance, more exercises, more resources.
Anneli Brand Coaching Community- from Feb 2023-Feb 2024
A weekly online meetup to discuss brand strategy facilitation and business formation
Special Interests
-Psychology
-Psychosomatics (practitioner certification to be completed Nov 2025)
-Holistic & Eastern Wellness
-Yoga (certified instructor)
-Nature, especially the forest
-Dance
-Aerial Arts
-Philosophy
-Folklore & Mythology
-Fantasy novels
-Anything witchy
Let’s Work Together!
kim@kimberleela.com