I hold a Bachelors of Arts in English Rhetoric & Composition from BYU.

I worked with a girl while I was at college who majored in graphic design. I clearly remember asking her one day, “What are you going to do with that degree?”. I cringe at that question SO hard now, but I clearly remember feeling a bit jealous. Envious that she felt free to focus on creative work without any real worry about whether or not it would lead to a stable career. And the joke’s on me now because the demand for graphic designers has grown tremendously since then. (I’m not super old, but I’m also not in my 20’s— I’ll let you guess at my age).

And don’t get me wrong. I LOVE writing. But even as an English major, I believed I could only be a creative writer on the side. I was law school bound- a respectable career. And I did successfully work as a Paralegal for a while after college before deciding not go through with law school because the daily longing for more creative work was strong.

Since then, I have done extensive self-study and practice in the field of graphic design. I have designed print assets like signage and business cards, but I focus mainly on digital work. I have always been an artist (check out the business I’ve been building), and design is a functional way I can serve others through my creative abilities.

My real obsession is branding. Since childhood I have been fixated on identity- birthstones, astrological signs, flags, colors, etc. I designed myself a logo as a child that I still absentmindedly draw today— I just didn’t know it was called a logo way back then. And of COURSE I have have colors, animals, etc that represent me and all the important people in my life.

Branding wasn’t a word I ever heard while I was going through college (or it probably would have been my major). But it combines my passion for language, art, psychology, and business in one beautiful, fascinating package. And frankly, I can’t really stay away from it. I love reading different experts’ individual approaches to branding (Seth Godin, James McCrae, Jessica Zweig, Carlii Lyon…). And I’ve taken some classes… as you will see below.

-Brand Strategy Fundamentals with Anneli Hanssen (through the Futur)

A class teaching Brand Strategist and Marketer Anneli Hanssen’s proven framework for brand strategy facilitation

-Brand Strategy Bootcamp

A live ongoing workshop deep diving into Anneli Hanssen’s brand strategy facilitation process. We received more nuance, more exercises, more resources, and direct access to Anneli. This bootcamp made the Fundamentals class look quite lean.

-Anneli Brand Coaching Community (Feb 2023-Feb 2024)

A weekly online meetup to discuss brand strategy facilitation and business formation. 

-Logo Design & Construction with Chris Do

Introduction to logo design.

-UX Fundamentals with Vincent Brathwaite

Foundations of UX design.

-Grids and Layout with Viktor Baltus

A guidebook for grids and layouts in graphic design.

-Design Thinking Guidebook with Eric Moore

Design thinking methods and recipes.

-Brand Identity Guide with Made by James

Advice and a walkthrough of James’ complete brand identity design process.

-The Branding Masterclass: The Entire Branding Process

This is a course on brand identity design from top to bottom. In the end, you will be able to create an entire brand standards manual.

-Graphic Design Mastery: The FULL Branding & Design Process

This is a more advanced course going through the brand design process, including logo, ad, social media, t-shirt, package, website design & more!

-Logo Design Mastery in Adobe Illustrator

-Mockup Creation Course in Adobe Photoshop 

-The History of Graphic Design: Influential Style & Art Movements

A very brief review of historical movements significant to the graphic design world

-Posse Eye Brand Voice Challenge

A workshop providing a framework for strategically nailing down a brand’s voice and capturing it in a guidebook to be shared with copywriters, content writers, etc.

-Complete Web Design: From Figma to Webflow to Freelancing

A very comprehensive 21.5 hour course on designing and developing a website on Webflow.

This was a bit overkill for what I needed, but I gained intimate knowledge about how websites are constructed. I’m hoping to design an intricate, immersive, magical, creative website one day!