Social Media Content
Marketing is a game of trial and error. It’s a strategic playground. And social media is one of most accessible ways to do marketing these days.
Many believe you MUST have an online presence to be successful these days.
Whether or not this is true, social media can also be really fun!
The biggest challenge is creating visuals and writing hooks that will grab attention as people are half-consciously scrolling by, and especially as trends and best practices constantly change.
I’ve been practicing by consistently maintaining a presence of my own for three years now. I’ve been gradually honing my skills in graphic design, copywriting, and video making/editing.
I also currently run an account for a local dance studio.
Here are some examples from my personal work:
While I was studying branding, I posted some of my reflections periodically on LinkedIn. Below are a couple of my favorite posts.
Goal: education and authority building
Below I have included a few of my most successful social media posts to date. Note that I have not been trying to “go viral” with any account, but rather practice my skills and grow at a slow, organic pace attracting truly interested viewers.
If I wanted to focus more on building vanity metrics, I would hop on more trends, use more trending audios, run some paid ads… among many other things.
My actual goal: to educate, entertain, and inspire… with a bit of advertising as well. To this point, my focus has been more on building an audience rather than actual selling.
I will update this page as I grow and as my goals evolve.
Accounts I have created entirely on my own:
My art account (current)
My practice branding account (used for practice only, not currently posting)
Instagram and Tik Tok
Goal: Education, adding value to my product
My hook challenges a common mindset. The body of my caption gives my audience a look into my process and adds value to the end result.
Goal: Entertainment, introducing my new product
In this caption, I used storytelling techniques to introduce this series of paintings.
I used the principle of anticipation through this campaign in an attempt to build interest, dropping one portion of my collection before revealing the whole thing. Additionally, I started revealing this series prior to uploading them to my shop, so opening day wouldn’t be the first time my audience had seen this work. Marketing research has shown that it’s rare people purchase upon first contact with a product.
Goal: Advertising
The hook on this caption calls out groups of likely buyers specifically. And then simply details my offer.
Goal: Inspiration, Nurturing
Customer Stage: Consideration/Retention
This post was particularly engaging for my (small) audience because it offered an intriguing visual image with an open-ended question. This draws them in and invites them to participate in my world.
Goal: Entertainment
This was just for fun and entertainment. As some social media posts are allowed to be.
It can really help with relatability to look for interesting moments in your day-to-day to share with your audience, just to help them feel like they are a part of what you are doing. Whether you are a big business or a single business owner.
And people prefer to buy from the brands they relate to.
Goal: Education, Problem Awareness
I really love the visual post I created here with the figures/sillhouettes, lighting, and icon on the second slide.
The caption communicates a lot, but its not overly lengthy.
Goal: Education, Authority Building
This was one of my early experiments in video making, before I even learned how to use Premiere Pro (this was made in Canva). It’s a good example of visual communication, as opposed to live footage communication.
Scroll through my accounts
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Scroll through my accounts 〰️
Creating and managing social media for Dance & Aerial Addiction in Henderson since September 2025