Branding… a soft spot of mine
Even as a child, I was a little fixated on identity. I love birthstones, flags, personality types… anything that represents a person’s identity.
The concept of branding entered my awareness long after I had graduated with an English degree. But I decided to study it on my own anyway.
You will find a list of courses and workshops I have taken below my portfolio items. You might notice that I have examined the concept of branding from many different angles.
Using my skills in writing and graphic design, I have taken on projects where I have strategically developed branding guides for others covering logo design, identity design (the visual system-colors, typography, textures, photography guidelines, etc.) and establishment of brand voice guidelines.
Click on the images below to learn more about each of these projects:
Education
As I mentioned before, I got a Bachelors in English Rhetoric and Composition long before I had even heard the word “branding”. But I have taken many classes surrounding the subject since.
Below is a list of the courses I found the most helpful. It is not an exhaustive list of the courses I have taken, and honestly, I will probably end up taking more.
Copy Posse:
-Posse Eye Brand Voice Challenge
A workshop providing a framework for strategically nailing down a brand’s voice and capturing it in a guidebook to be shared with copywriters, content writers, etc.
Lindsay Marsh on Udemy and Skillshare:
-The Branding Masterclass: The Entire Branding Process
This is a course on brand identity design from top to bottom. In the end, you will be able to create an entire brand standards manual.
-Graphic Design Mastery: The FULL Branding & Design Process
This is a more advanced course going through the brand design process, including logo, ad, social media, t-shirt, package, website design & more.
The Futur
-Logo Design & Construction with Chris Do
Introduction to logo design.
-Brand Identity Guide with Made by James
Advice and a walkthrough of James’ complete brand identity design process
-Brand Strategy Fundamentals with Anneli Hanssen
A class teaching a proven framework for brand strategy facilitation
Anneli Hanssen:
-Anneli Hanssen Brand Strategy Bootcamp
A live ongoing workshop deep diving into Anneli Hanssen’s brand strategy facilitation process
-Anneli Brand Coaching Community- form Feb 2023-Feb 2024
A weekly online meetup to discuss brand strategy facilitation and business formation